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Fidelis Cloer is that rare war profiteer -- one who could be described as a peddler of life rather than a merchant of death. Indeed, he politely but pointedly resists easy labeling; if he really is a "war profiteer," he asks the documakers, then couldn't the same be said of those who sell bandages and medicines to treat the wounded?Cloer takes inordinate pride in selling the best and safest armored vehicles money can buy (not humvees or jeeps, but armored-plated luxury cars with bullet-resistant glass). He's just a businessman, he insists, and an apolitical one at that. "We do not create the demand," he says during a sales trip to strife-torn Afghanistan. "The demand is here."
Pic intros Cloer in Iraq shortly after the toppling of Saddam Hussein in spring 2003. The aggressively charismatic supersalesman is not at all discouraged to find, initially, little demand for his German-manufactured product.
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